New Image Team

New Image is a family run business with more than 30 years experience in the tiles, kitchens and bathrooms industry. During this time, we’ve earned an excellent reputation in Weymouth and the wider Dorset area for supplying high-quality products and providing expert advice.

The praise we’ve received is a testament to the hard work of our talented team of designers, warehouse operators and administration staff. They all go above and beyond to provide first class customer service. Together we have a wealth of knowledge and experience, that enables us to offer expert guidance and support our customers bring their renovation plans and projects to life. We truly think we’ve handpicked the best team in the business and we look forward to welcoming you to our award-winning tile, kitchen and showroom in Weymouth.




Karen Ablett

Order Administrator

Karen's addition to the team in 2022 as the Order Administrator brought a new level of organisation and efficiency to the New Image's operations. With her exceptional multi-tasking abilities and attention to detail, she quickly became an indispensable member of the New Image team. As the Order Administrator, Karen is responsible for handling all aspects of tile and bathroom orders, both online and in-store, ensuring that the process runs smoothly from start to finish.

Karen once featured in a Richard Curtis film 'The Boat that Rocked', as an extra! She's the athletic one of the team, but likes to fatten the rest of us up with her Mars bar chocolate brownies!

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Sam Gale

Sam Gale

Design Consultant

Sam joined us in September 2023 and quickly became a highly valued member of the New Image team. Before joining New Image, Sam previously worked at another independent bathroom and kitchen showroom, where she developed her creative flair and meticulous eye for detail!

With over two decades of experience working within the bathroom and kitchen industry, Sam brings a wealth of knowledge to New Image. To discuss your bathroom and kitchen projects with Sam, you can either simply visit our award-winning showroom in Weymouth - or book a FREE design appointment.

Outside of work, Sam leads a very busy life with her husband and 4 children, so much of her time is spent either working or on mum duties! She spends most of her time out of work ferrying her kids around to football matches or being a golf caddy for her son. IF she had any time for herself, she would like to travel more, Switzerland being one of the places she would like to visit!

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Kerrie Keegan, General Manager

Kerrie Keegan

General Manager

Kerrie's journey with New Image is a testament to her unwavering dedication and passion for the tile industry. Having started her career in hospitality after leaving school, Kerrie's transition to the company in 2009 marked a significant turning point in her professional life. From the moment she joined, it was evident that she had found her calling in the tile industry. As one of the few members who moved across from the Abbotsbury Road store to the large purpose-built premises we are in today, Kerrie has navigated the company through expansion (a team of 5 to a team of 11), full refurbishments, a rebrand and new websites.

Kerrie has two children, Alfie and Thomas, and spends her free time as a volunteer dog walker for the Cinnamon Trust.

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New Image sales manager, Ben Richmond

Ben Richmond

Sales Manager

Ben's journey in the tile industry began at the young age of 18, when he started working for his father's tile-fixing business (Richmond Ceramics LTD). As he gained experience and knowledge about tiles and tiling, he discovered a genuine passion for the industry. He was intrigued by the art of tile installation, the various materials available, and the ways they could transform both interior and exterior spaces.

After perfecting his skills and expertise, Ben's career took a significant step forward when he became the manager of a national tile retail store. During his time there, Ben not only excelled in managing the store's operations but also built many strong relationships with tradesmen in the industry. His approachable and friendly nature helped him connect with customers and professionals alike, earning him a reputation as the go-to person for any tile-related queries or advice!

In 2019, Ben joined New Image as their Sales Manager, where his knowledge and experience have been put to excellent use. He oversees the sales team, utilizing his expertise to guide them in delivering exceptional service to both trade and retail clients. With a keen understanding of the diverse needs of different customers, he ensures that New Image provides the perfect tiles for various projects, whether it's a large commercial venture or a small home improvement.

Ben's approach to building strong relationships with tradesmen has been a huge part of New Image's success. By understanding their requirements, he has created a loyal network of partners who trust the quality of New Image's products and rely on their timely delivery. His dedication to customer satisfaction and his role as a tile guru has earned him respect not only within the company but also among clients and competitors in the industry.

Outside of his work life at New Image, Ben loves football, golf and lots of food!

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Steve Pic

Steve Cobb


Having carried out some tiling jobs for the local builders’ merchants who employed him at the time, Steve realised he had a knack for tiling. He sold his car to buy a van and a set of tiling tools and began his tile-fixing business in 1989. Steve opened the Abbotsbury Road showroom in 1998 and gradually began to grow the business and import tiles from Spain and Italy. After many successful years selling tiles, Steve realised the need to increase the showroom and storage space, so moved the business to the large, two-story premises we are in today.

Steve is married with six grown-up children and six grandchildren. His hobbies include golf, skiing, paddle boarding, and swimming in the sea!

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Book An Appointment

Book an appointment with our experienced design team and start planning your home renovation projects today. They will talk you through every step of the process and help you bring your ideas to life. Create your dream kitchen or bathroom with the help of New Image!

Kerrie Keegan

General Manager

Book An Appointment
Kerrie Pic b&w